Benefits of Google My Business Listings:
1. Makes your business stand out:
Customising your business details such as timings, location, the link to your website etc can boost your business and help you stand out from your competitors. Being among the top businesses in Google My Business listing can actually increase the likelihood of sales!
2. Customer engagement:
Responding to customer queries and reviews is a crucial aspect of your business’ online presence. It helps establish trust and encourages new customers to head over to your business website or call for your services. You can also publish posts to your Business Profile which adds further credibility to your business.
3. Local SEO:
Through Google My Business dashboard, you can add keywords to your Business Profile which boosts your search results. This makes it more likely for your Business Profile to be visible in the top search results of that area.
4. Analyse your performance:
Thanks to the analytics feature of Google My Business, you can get access to further information about your local search performance as well as your audience’s likes and dislikes. Uploading photos, replying to customer reviews etc can help you expand your business.